Kosta is 可用 租用
雇佣 KostaKosta Askitopoulos
验证专家 in 产品管理
产品经理
位置
英国伦敦
至今成员总数
2020年10月5日
科斯塔建造了, 验证, 并在SaaS中扩展引人注目的移动/网络产品, 市场, 以及会员制电子商务创业公司. 他通过领导两个业务支柱，监督了退出和快速扩张, while also serving clients with comprehensive private banking solutions. 有策略(眼光)的, 杠杆), 规划(路线图, GTM, MVP), 执行(优先级), A / B测试), Kosta将同理心与数据驱动的思维方式相结合，以激励团队, 解决用户问题，增加业务价值.
项目的亮点
转换优化
翻倍的转化率，从而降低了CAC，加速了增长.
TouchNote | Pivot to Membership: Strategy Definition, Product-market Fit, and Platform Scaling
成功地将业务转向会员/订阅模式, 将ARR扩展到7倍，成员数扩展到10倍.
燃料为动力 |开发者网络 Portal的启动
Increased the percentage of mobile game players' retention and LTV through designing, 创建, 并成功推出了燃料为动力的开发者门户网站.
专业知识
工作经验
高级产品经理
2021年至今
麻烦
- Drove core customer outcomes, such as finding relevant products faster (0.5 fewer clicks/add) and covering a wider variety of the household shop (1.5倍多样化的库存单位/订单，平均+8%. 订单价值)通过各种活动.
- 在八周内定义并建立了会员MVP, 由此产生了数百个会员, 指数增长轨迹, 并将整个公司的重点转移到烦恼俱乐部.
- 提高透明度, 决策速度和质量, 协作, 通过实施流程(如.g.、持续发现和涉众检查点)和模板(例如.g.(规范和车间框架)的工作方式.
- 推动转化率和留存率达到历史最高水平(+10%留存率), 2倍的转换)通过降低最低订购量等举措, 盒子储蓄, 产品登陆页, 和更多的.
产品领先
2017 - 2021
TouchNote
- Increased ARR by more than 7x and members by more than 10x through the build and 发展 of high-achieving teams that shipped impactful features for our membership platform (such as free trials and 成员层 on iOS, 安卓, 网络, 和后端).
- Spearheaded the go-to-market strategy for the pivot into membership by managing priorities across multiple stakeholders, 使战略与kpi和执行保持一致, 做出数据驱动的决策, 进行用户研究.
- Built and led a team of two product managers and two UI/UX designers by sharing best practices for specs, UX, 票, 利益相关者管理, 个人成长.
- Improved member retention by 10% through features such as 取消流程 and dynamic win-back offers.
- Increased the conversion (60%) from download to sign-up through the implementation of social sign-ups and new flows.
- 提高透明度, 问责制, and team alignment by unifying the tools our teams use and implementing new production processes with rigorous documentation.
- 实现了6位数的收入增长 through building new product lines from the ground up (such as Gallery Frames, 相册,, 及相片).
高级经理，产品策略
2014 - 2016
燃料为动力
- Led the successful rebranding and pivot into gaming-as-a-service by developing the go-to-market strategy and prioritizing the product roadmap, 调整来自管理层的投入, 工程, 市场营销, 和销售.
- 从300扩展到平台,通过构建产品规格，DAU从1000万增加到200多万, 执行战略, 交付路线图, 找到了第一批付费客户和400美元,收入达1000万美元.
- Increased player LTV and retention for mobile game developers (such as +5% in revenue in Rail Rush and +130% in 7-day retention in Triple Town) by scoping and shipping the 网络 portal and three products built as part of the SaaS platform.
- Improved operational efficiency by managing and modeling the company's strategic financial forecasting.
私人银行分析师
2011 - 2014
摩根大通
- Advised a broad range of high-net-worth families in the areas of banking, 借款, 投资, and estate planning by supporting three financial advisors with $600 million in assets under management.
- Contributed to the acquisition of $200 million in new client assets by deploying highly specialized Monte Carlo simulations for wealth projections and building portfolios tailored to clients' objectives and needs.
- 经鉴定合格2人以上,000 individual and institutional high-net-worth prospects through extensive research and cross-referencing of local mortgages and other data.
项目历史
转换优化
翻倍的转化率，从而降低了CAC，加速了增长.
问题:结帐转化率在下降, and thus I undertook a wide and deep view of this integral problem to fix it.
行动:
•深入研究Tableau和我们的数据，重新切片数据.
•在Hotjar上观看带有“废弃篮筐”会话的视频记录.
•针对此事进行有针对性的用户研究和访谈.
• Synthesized insights from all the above actions and then ran brainstorming sessions with my team on the core sub-problems that were popping up.
•优先考虑所有领域的解决方案，从UI/UX (e.g., 展示篮子里的储蓄, 挽救折扣代码)对系统性能的影响, 移除和简化组件, 核心行为(e).g.(降低最小订单值)，以及更多.
行动:
•深入研究Tableau和我们的数据，重新切片数据.
•在Hotjar上观看带有“废弃篮筐”会话的视频记录.
•针对此事进行有针对性的用户研究和访谈.
• Synthesized insights from all the above actions and then ran brainstorming sessions with my team on the core sub-problems that were popping up.
•优先考虑所有领域的解决方案，从UI/UX (e.g., 展示篮子里的储蓄, 挽救折扣代码)对系统性能的影响, 移除和简化组件, 核心行为(e).g.(降低最小订单值)，以及更多.
TouchNote | Pivot to Membership: Strategy Definition, Product-market Fit, and Platform Scaling
成功地将业务转向会员/订阅模式, 将ARR扩展到7倍，成员数扩展到10倍.
TouchNote是一个以会员为基础的创意平台, 通过印刷明信片进行个人交流, 贺卡, 溢价帧, 照片打印, 和其他礼物.
项目任务:
•管理一个7人的开发团队, 一个设计师, 一个营销人员, 还有一名QA工程师负责设计, 发展, 测试, 增长, 和支持.
•使用敏捷方法, 主导冲刺计划, 项目启动, 待办事项列表, sprint逆转录病毒, 优先级计划, 每日站立会议, 和事后检验, delivering to tight deadlines through effective prioritization based on data-driven decisions and internal strategic goals.
• Developed a theme-based roadmap with end-to-end solutions by conducting initial deep-dive market and competitor research, 用户研究和测试, 功能产品规格, 线框和用户体验, 定价, 供应商和集成, A / B测试, 分析, 和经济增长, 监督所有发展阶段, 领导功能测试, QA测试, 培训, 以及所有上线后的支持 for more than 15 major features over a 3-year timespan.
我们发布的功能示例:免费试用, 按月支付, 取消流程, 成员层, 升级/降级, 定价测试, 贴纸, 和过滤器.
项目任务:
•管理一个7人的开发团队, 一个设计师, 一个营销人员, 还有一名QA工程师负责设计, 发展, 测试, 增长, 和支持.
•使用敏捷方法, 主导冲刺计划, 项目启动, 待办事项列表, sprint逆转录病毒, 优先级计划, 每日站立会议, 和事后检验, delivering to tight deadlines through effective prioritization based on data-driven decisions and internal strategic goals.
• Developed a theme-based roadmap with end-to-end solutions by conducting initial deep-dive market and competitor research, 用户研究和测试, 功能产品规格, 线框和用户体验, 定价, 供应商和集成, A / B测试, 分析, 和经济增长, 监督所有发展阶段, 领导功能测试, QA测试, 培训, 以及所有上线后的支持 for more than 15 major features over a 3-year timespan.
我们发布的功能示例:免费试用, 按月支付, 取消流程, 成员层, 升级/降级, 定价测试, 贴纸, 和过滤器.
TouchNote |新流程实施与变更管理
带头大幅提高透明度, 问责制, 流动性, 表演, 利益相关者满意度.
项目角色:
I was fully responsible for taking an as-is process for getting initiatives into 发展 and redesigning it into a clearer, 更简洁, 更流畅的过程, 统一我们的工具.
存在的问题:
Going fully remote hindered visibility and 问责制 and exposed gaps in the process.
这句话的语境是:
我们的“产品机器”接受一系列输入, 对它们应用特定的操作, 在不同的人员和部门之间调动他们, 并产生结果. Digging deeper, it's about illuminating every step, milestone, and machine owner.
我的行为:
在观察了现状之后, I got to the root cause: our inadequate documentation and the variety of tools used. 然后我们在周一实施.Com和一个清晰而简洁的产品流程，从一页纸开始, 然后发现, 冰优先级, 技术讨论, 完整的规格, 根据优先级/容量分配资源, 以及发布后分析，将观察到的kpi与计划进行比较.
结果:
We produced a standardized framework for feeding requirements into the backlog, 对努力和价值的共同理解, 以及对计划的状态和交付日期的清晰概念. We ended up with a happy team, satisfied stakeholders, and rapid execution.
I was fully responsible for taking an as-is process for getting initiatives into 发展 and redesigning it into a clearer, 更简洁, 更流畅的过程, 统一我们的工具.
存在的问题:
Going fully remote hindered visibility and 问责制 and exposed gaps in the process.
这句话的语境是:
我们的“产品机器”接受一系列输入, 对它们应用特定的操作, 在不同的人员和部门之间调动他们, 并产生结果. Digging deeper, it's about illuminating every step, milestone, and machine owner.
我的行为:
在观察了现状之后, I got to the root cause: our inadequate documentation and the variety of tools used. 然后我们在周一实施.Com和一个清晰而简洁的产品流程，从一页纸开始, 然后发现, 冰优先级, 技术讨论, 完整的规格, 根据优先级/容量分配资源, 以及发布后分析，将观察到的kpi与计划进行比较.
结果:
We produced a standardized framework for feeding requirements into the backlog, 对努力和价值的共同理解, 以及对计划的状态和交付日期的清晰概念. We ended up with a happy team, satisfied stakeholders, and rapid execution.
燃料为动力 |开发者网络 Portal的启动
Increased the percentage of mobile game players' retention and LTV through designing, 创建, 并成功推出了燃料为动力的开发者门户网站.
燃料为动力 is a SaaS platform with a 网络 portal and SDK for mobile game developers.
项目任务:
•在设计中担任核心成员, 创建, 以及燃料为动力开发者门户网站的成功发布, 允许开发者为他们的游戏采取行动, 配置游戏变量, 使比赛, 访问所有必要的游戏数据和信息, 从内部资源中移除这些责任.
•共同, 和一个产品经理一起, 由两名开发人员组成的团队进行设计, 体系结构, 和实现, 并完成了UI/UX的设计, 数据库体系结构, API架构, 安全)从头开始.
This product resulted in quicker turnaround times from game strategy conception to implementation, a broader and faster ability to conduct tests and intuitively view results, a 1-stop shop for developers to see and digest all relevant documentation, 最后, a method for constant and consistent feedback to facilitate continuous improvement.
项目任务:
•在设计中担任核心成员, 创建, 以及燃料为动力开发者门户网站的成功发布, 允许开发者为他们的游戏采取行动, 配置游戏变量, 使比赛, 访问所有必要的游戏数据和信息, 从内部资源中移除这些责任.
•共同, 和一个产品经理一起, 由两名开发人员组成的团队进行设计, 体系结构, 和实现, 并完成了UI/UX的设计, 数据库体系结构, API架构, 安全)从头开始.
This product resulted in quicker turnaround times from game strategy conception to implementation, a broader and faster ability to conduct tests and intuitively view results, a 1-stop shop for developers to see and digest all relevant documentation, 最后, a method for constant and consistent feedback to facilitate continuous improvement.
TouchNote |面向所有实体产品发布的产品管理
实现了6位数的收入增长, 提高会员留存率, and product differentiation through launching three new products from the ground up (Gallery Frames, 相册,, 及相片).
项目任务:
•管理一个4人的开发团队, 一个设计师, 一个营销人员, 还有一名QA工程师负责设计, 发展, 供应商集成, 测试, 增长, 和支持.
•使用敏捷方法, 主导冲刺计划, 项目启动, 待办事项列表, sprint逆转录病毒, 优先级计划, 每日站立会议, 和事后检验, delivering to tight deadlines through effective prioritization based on data-driven decisions and internal strategic goals.
• Developed end-to-end solutions by conducting initial deep-dive market and competitor research, 用户研究和测试, 功能产品规格, 线框和用户体验, 定价, 供应商和集成, A / B测试, 分析, 和经济增长, 监督所有发展阶段, 领导功能测试, QA测试, 培训, 以及所有上线后的支持.
•管理一个4人的开发团队, 一个设计师, 一个营销人员, 还有一名QA工程师负责设计, 发展, 供应商集成, 测试, 增长, 和支持.
•使用敏捷方法, 主导冲刺计划, 项目启动, 待办事项列表, sprint逆转录病毒, 优先级计划, 每日站立会议, 和事后检验, delivering to tight deadlines through effective prioritization based on data-driven decisions and internal strategic goals.
• Developed end-to-end solutions by conducting initial deep-dive market and competitor research, 用户研究和测试, 功能产品规格, 线框和用户体验, 定价, 供应商和集成, A / B测试, 分析, 和经济增长, 监督所有发展阶段, 领导功能测试, QA测试, 培训, 以及所有上线后的支持.
教育
2009 - 2010
运筹学硕士学位
Columbia University -— School of Engineering and Applied Science - New York, NY, United States
2004 - 2008
财务或会计学士学位
雅典经济与商业大学-雅典，希腊
认证
2016年10月至今
特许金融分析师
CFA协会
有效的合作
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